How to Research & Testing a product

 How to Research & Testing a product

What is Product Testing?

Product testing is the process of gathering feedback directly from customers or potential customers about a product. The feedback can be through informal conversation, formal surveys, or even indirectly through data about clicks on an online advertisement or traffic to a website.

Product testing can happen both before and after the official launch, all the way from the initial idea stage to the prototype to the finished product. In the beginning, product testing and review helps businesses to determine the viability of the product.

Moving closer to the launch-ready version, product testing and review identifies ways to further improve on what’s already been built.


How to test a product before launch?

Market Research

As you form your business idea, take the time to learn more about the market for your product. In particular, get into the minds of your customers, scope out your competition, and get up to speed on industry trends.

Who are your customers?


You probably have a general idea of your target market, but this is the time to drill down even more.

Google has many resources to help business owners learn more about their markets and customers. You can find many of these tools collected within the Google Consumer Insights page. Check out the tools below:

Shopping Insights - Compare trends in shopping categories with search volume, top brands, interest by location, and searches by device.

Find my Audience - Find out which customers are the most relevant and valuable to you on Youtube.

Think with Google - Find business-related articles and data points about consumer behavior.

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